Microsoft Surface can be termed as a series of tablets that have been marketed and designed by Microsoft. Microsoft Surface has about two popular options. They are Windows 8 Pro and Windows RT. Microsoft is in real need to maintain its PC leadership. The Microsoft Surface can prove to be its lethal weapon. However the iPad is the Microsoft Surfaces enemy number one that can cause a hindrance for Microsoft Surface leadership in the PC world. Moreover Microsoft Surface has to conquer a vital portion of the consumer market to hold its ground for a long time to come. One often has a question haunting his mind Can the MS Surface beat out the iPad?
The following tips can pave a way for the Microsoft Surface for every lasting success;
Develop the key players who can make a difference
Windows RT has about 3,000 applications. On the contrary the iPad has about 250,000 applications. Microsoft has to devise a strategy on an emergency basis to increase the count of applications for Windows RT. However, this may not be a very tedious task for Microsoft because it has been able to produce about 100,000 applications for the Windows Phone. Microsoft should utilize this experience for Microsoft Surface to give it a good start off.
Introduction of Xbox for Windows RT
Xbox can easily be termed as a 6th generation video game console that has been produced by Microsoft. Xbox is undoubtedly one of the favorite brands of Microsoft. Moreover the Microsoft Surface can run excellent approximations of Xbox since it has the necessary horsepower to do so. Once the company can bring in the great experience of Xbox in the Microsoft Surface people will surely turn to Microsoft Surface.
Reclaiming ground with small setups and businesses
Microsoft should have the power that it should be able to seize the day. This can be achieved by designing packages for Microsoft Surface in which the hardware and the software have a competitive pricing to iPad. Moreover these packages should cater to small businesses like transportation, real estate and retail.
Provide enterprise friendly solutions
Microsoft should enable Microsoft Surface to be managed with the same enterprise tools as used with enterprise window 8 installations. Moreover, Microsoft Surface should be promoted as something having all the benefits of an iPad. Microsoft has to be enterprise ready.
Present Microsoft Surface as superior
The strongest point about Microsoft Surface is the Microsoft Office. Moreover Microsoft Surface should be able to integrate with the Microsoft Office present on the desktop and should be flawless from the perspective of the infrastructure and the user’s perspective. Microsoft Office plays the role of the backbone of the commerce of America. Microsoft has to project Surface as a perfect tablet.
If the above mentioned tips are followed to the core Microsoft Surface will steal the show and one may get a positive answer to Can the MS Surface beat out the iPad? Moreover the marketing strategy has to be perfect to convince the user that there cannot be something better than Microsoft Surface. The user experience also has to be perfect only then marketing would be effective.